Subway Roast Beef on Italian Bread
Photo by Jonathan Maze
Subway is making what information technology calls the biggest menu refresh in its history, a broad overhaul that includes a combination of upgraded ingredients or new, updated or returned sandwiches designed to reinvigorate the sandwich giant.
The "Eat Fresh Refresh" arrives in the chain'southward 21,000 U.S. restaurants on July 13, when it is giving away a vi-inch Turkey Cali Fresh sub, one of its new sandwiches, between x a.grand. and noon.
Subway is too taking the unusual step of closing its restaurants early the night before, at 6 p.m., which it is calling a "refresh break" to prepare its employees for the debut of the new menu.
The changes will include xi newly improved ingredients, including upgrades to its signature Italian breadstuff as well as its Hearty Multigrain breadstuff. The visitor has likewise created four new sandwiches and is bringing dorsum two others, Roast Beef and Rotisserie Chicken, that had been removed from the bill of fare last summertime. Some other four sandwiches have been upgraded due to the better ingredients.
Visitor executives as well assured that they are putting the weight of Subway's marketing budget behind the effort.
"This is 1 of the boldest changes in cadre menu in decades," Trevor Haynes, president of North America at the Milford, Conn.-based sandwich giant. "It's really the beginning of a multi-twelvemonth journey."
In add-on to the menu changes, Subway says it is rolling out Subway Delivers—a white-label commitment provided by DoorDash that volition exist available on the company's website and app. The service will be bachelor in select areas but will ultimately exist available nationally. It is part of continued efforts by the company to simplify the digital ordering experience.
The changes come at a crucial time for the concatenation, whose franchisees take closed more than than 5,000 locations over the past five years. Subway's operators are walking away from the brand, at that place are rumors of a potential sale (which the company has denied) and ownership is taking controversial steps such every bit offering a new franchise agreement with a ten% royalty.
In the middle of this the company is facing questions about the contents of its tuna, thanks to a lawsuit in California followed by tests past the New York Times that proved inconclusive—Subway once again made assurances that its tuna is, in fact, tuna.
Subway in recent years has made several efforts to get customers enthused about its products, including new sandwiches, revamped interiors and diverse technology efforts.
Yet this one is both bigger and different, visitor executives say. Some franchisees concur. "This is a whole new taste profile," said John Dell, who owns 130 locations in Tennessee, Kentucky and Florida. "Simply it doesn't change the style we do concern."
The most notable modify is the breadstuff. The chain's Italian bread is baked for longer, at a hotter temperature, 370 degrees, to give it a crispier crust. The visitor also upgraded the recipe to its multigrain breadstuff, which is made with Amber soft grain and three types of seeds.
"Every sub shop needs phenomenal breadstuff," Haynes said.
It's the first time since 2000 that Subway made any changes to its bread. Dorsum then, the company switched from digging a trench at the top of the bread to slicing information technology and too added seasonings.
The new process is designed to "minimize whatsoever disruption" to the visitor's franchisees, who operate the chain's restaurants. And both Dell and David Liseno, a four-unit franchisee in New York State, dismissed whatsoever potential operations concerns with the new baking process. "We need to have the best bread we can take in the restaurant," Dell said.
In addition to the staff of life, Subway will offering smashed avocado with sea common salt; BelGioioso Fresh Mozzarella and a new Parmesan Vinaigrette.
The chain is besides upgrading its ham, turkey, steak and bacon. It will also showtime selling iv new subs, including Turkey Cali Fresh featuring turkey, bacon, avocado, mozzarella, mayo, spinach, red onion and tomatoes on multigrain; a version with steak; a new Subway Club with turkey, ham, roast beef, lettuce, love apple and onions on multigrain and a new All-American Order with turkey, ham, bacon, American cheese, lettuce, tomatoes and onions on Italian.
Executives said that the visitor isn't adding new products to get in more complex for franchisees to operate. And the operators said that the company needed to take steps to upgrade its carte du jour and stay alee of the contest.
"Nosotros realize that as a brand we demand to innovate," Liseno said. "Every bit the market leader we're the hunted. And if you lot're not staying ane pace to a higher place the competition, y'all're falling behind." The menu, he promised, "is going to be epic."
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Source: https://www.restaurantbusinessonline.com/food/subway-making-major-menu-overhaul
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